Mother's Day at Fresh ™
In 1991, Lev Glazman and Alina Roytberg opened an apothecary store in Boston, curating upscale, natural beauty products from around the world. The now iconic Oval Soap sparked Lev and Alina's passion for transforming everyday routines into sensorial rituals that are as indulgent as they are effective. Lev and Alina continue to instill their unyielding devotion to authenticity and craftsmanship into Fresh today. Their flagship Boston store remains today on Newbury Street.
I had the honor of illustrating custom decorated boxes for their Mother’s Day event at their Boston flagship store. It was a weekend event and I was given lots of freedom for the designs and I met money customers who absolutely loved the personalized touch on the boxes, elevating their gifts to something more special.