Christmas at Fresh ™
In 1991, Lev Glazman and Alina Roytberg opened an apothecary store in Boston, curating upscale, natural beauty products from around the world. The now iconic Oval Soap sparked Lev and Alina's passion for transforming everyday routines into sensorial rituals that are as indulgent as they are effective. Lev and Alina continue to instill their unyielding devotion to authenticity and craftsmanship into Fresh today. Their flagship Boston store remains today on Newbury Street.
I was honored to brought back for their Winter Holidays and Christmas custom box decorating, to create even more meaningful gifts this gift-giving season.